Email marketing that reaches the inbox.
Overvio is email marketing that lives inside your store instead of beside it. It sends the newsletters and campaigns that bring shoppers back, to a list it has already cleaned, from a sender name inboxes recognize. So your words land in the inbox, not the spam folder. And a campaign gets credit for a sale only after the order is on your store's books. An open or a click is never enough. The writing and the timing stay yours.
Deepest on WooCommerce, where your list and your orders already know each other, and a custom-built store sends just as well. A few clicks and you are connected.
See the WooCommerce integrationOne campaign
Sent to your list, and delivered.
SubjectNew in this week
- Reached a real inbox
- From a sender inboxes trust
It lands where she will read it, not the spam folder.
And when she buys
Confirmed: this campaign earned this order.
Revenue only after your store confirms the order, refunds taken off.
One campaign, from clean list to counted sale.
Good email is not about sending more. It is about being received. From the address list to the order it earns, here is how one Overvio campaign runs, piece by piece.
The list is cleaned before a word goes out.
Every address is checked first, and the ones that would only bounce are set aside quietly: the old, the mistyped, the long-dead mailboxes. You send to real people who can actually receive you, which is the single biggest thing that keeps a store out of the spam folder.
Your sender, set up right
Your store
A familiar name · reaches the inbox, not the spam folder
You send as yourself, and it lands in the inbox.
Overvio sets your store up to send as itself, the proper way, so mailboxes see a familiar sender instead of a stranger. No settings to wrestle, nothing technical to read. The result you can feel: your campaigns reach the inbox, not the promotions graveyard or the spam pile.
The email deliverability checklist for e-commerce stores- From
- Your store
- Subject
- New in this week
The pieces you asked us to restock are back, and a few new ones landed with them.
New arrivals · Back in stock · This week only
Shop the drop
The campaign arrives written, not blank.
An arrival, a sale, a restock: the email comes laid out and on-brand, ready to send. Keep it as it stands or take it apart: every line of copy, every color, every send time bends to you, down to the last comma.
Who gets this one
- Shoppers who bought this before
- Brand-new subscribers
- Everyone on the list
It goes to the right people, not everyone.
Send the restock note to the shoppers who bought that thing before, the welcome to brand-new subscribers, the season opener to the whole list. Plain groups you can see and understand: no guessing games, no scoring nobody can explain.
Campaign result
This campaign earned this order.
Confirmed by your store · net of refunds
The receipt, not a guess.
When an order follows, Overvio writes down the pairing: this campaign, this sale, confirmed by your store, refunds deducted. Not a claimed lift, not credit for everything that happened that week: a list of orders you could read back line by line.
Campaign revenue you can defend.
Send one newsletter and every sale that week can be made to look like email revenue. Overvio refuses the shortcut: a campaign is credited only when your store confirms the order it earned, and nothing else is ever called revenue.
Confirmed: counted
She came back through your campaign, and your store confirmed the order.
Orders your store stood behind, refunds subtracted first. Nothing else is written down as campaign revenue.
Counted: set aside
She opened the campaign, then bought later through another door.
An open that may have helped is still not an order your store confirmed. You can see it, plainly marked. It is just never counted as campaign revenue.
Open your analytics and each campaign shows its receipts: confirmed orders on one line, the maybes on another, nothing blended.
See how it is proven in analyticsThe whole email kit, in plain words.
| What you get | What it does |
|---|---|
| List verification | Checks every address before you send and quietly drops the ones that would bounce, so campaigns reach real people. |
| Sender setup, done for you | Sets your store up to send as itself, the proper way, so inboxes see a familiar, trusted sender. No settings to wrestle. |
| Newsletters and campaigns | Arrive laid out and on-brand for an arrival, a sale, or a restock, and stay fully editable, from subject line to send time. |
| Simple audiences | Send to the shoppers who bought before, the brand-new subscribers, or the whole list. Plain groups you can see, no scoring. |
| Inbox placement, cared for | Watches how your sends land and protects your good name over time, so you stay in the inbox instead of the spam folder. |
| Proof on every order | Every sale carries its campaign's name: an order your store confirmed, with refunds already deducted. |
| Consent, handled | Campaigns go only to people who said yes, and an unsubscribe holds for good. When a shopper asks for her data, the answer is ready. |
Email is the voice of the system: it speaks from the same live picture of your store that every other Overvio tool reads.
Before you press send.
What store owners want to know before trusting anyone with their list. Missing something? Send it over. You will get an answer, not a sales call.
That is the whole point. Overvio cleans your list so you write only to addresses that can receive you, and sets your store up to send as a name inboxes recognize: the two things that most decide whether you land in the inbox or the spam folder. It then watches how your sends arrive and protects your good name over time.
No. Newsletters and campaigns arrive already laid out and on-brand, ready to send. Adjust anything: copy, design, timing. Or send them exactly as they arrive. Plenty of owners do both.
No. The technical side of sending as your own store is handled for you behind the scenes. There is nothing to configure and nothing to read. If you run WooCommerce, connecting takes a few clicks; custom-built stores connect too.
Campaign revenue means one thing here: your store confirmed the order, the campaign can be shown to have earned it, and refunds are already off. A sale that merely followed a send gets its own shelf, and stays off the campaign total.
It does if you sell on WooCommerce. Your list and your orders are already next door to each other, and connecting them is a few clicks. Shops that were custom-built for their owners send just as well; Overvio was made with them in mind too. And there is no developer anywhere in this story.
Yes, because the list is built on permission from the start. A campaign goes only to people who said yes to hearing from you, an unsubscribe holds for good, and when a shopper asks what you know about her, the answer is ready.
Your next campaign can reach the inbox.
Connect your WooCommerce store and Overvio cleans your list, sets up your sending, and gets your words in front of real people, with a number you can stand behind.
Prefer to ask something first? Ask a question