Marketing software should earn its keep.
Overvio is email marketing and automation for e-commerce, built for the person who runs the store, and built on one rule: only report the revenue it can prove. This is who's behind it, and what we won't trade away.
Software should tell you what's true, even when a rounder number would sell better.
Every marketing tool wants credit for your sales. Most take it, counting a sale as their win if the shopper so much as opened an email that week.
Overvio splits every result in two. Revenue it can confirm it caused sits in one column. Revenue it can only assist toward, where the honest answer is a maybe, sits in another, clearly marked. You always see which is which.
When we can't prove we earned a sale, we say so. It is a harder story to tell, and the right one.
Confirmed
Traceable to a message you sent and a click the shopper made.
Provisional
It may have helped along the way, so we flag it, and never bank on it.
No blended guesses dressed up as certainty.
Four commitments we hold even when they cost us.
Honest numbers over flattering ones.
We separate revenue we can prove from revenue we can only guess at, and we never blur the line to look better in a screenshot.
The whole loop, not another bolt-on.
Capture, send, recover, and prove run on one spine, so you're not stitching five plugins together and hoping they agree with each other.
Built for the person who runs the store.
No jargon, no marketing engineer required. If a feature needs a manual before it's useful, that is our problem to fix, not yours.
Privacy is the default, not a setting.
Consent is recorded before we send, nothing goes out when it is missing, and one request erases a shopper from every store that holds them, keeping only the record that stops us contacting them again.
Two founders, and more than ten years in marketing behind it.
Overvio isn't an anonymous brand. It's built and run by a small team in Athens, out of a decade spent watching how online stores win customers, and how they lose the ones they already have.
Why we built Overvio
We watched store after store put its whole budget into getting a shopper through the door, and then spend almost nothing helping that shopper decide once they arrived. Every euro went into the visit. The visit was where the effort stopped.
The second thing we kept running into was how little of a store's marketing ever works as one piece. A popup from one company, email from another, cart recovery from a third, none of them aware of the others. Overvio is our answer to both: one system that covers the full circle of e-commerce marketing, and that spends its attention on the shopper who is already on your store.
- Company
- Overvio
- Based in
- Athens, Greece
- Since
- 2026
The best proof is your own revenue.
Connect your store and watch Overvio show its work: confirmed and provisional, side by side, from the first send.
Rather ask a question first? Talk to us