Store analytics that never inflate.
Overvio analytics is the honest scoreboard for your store. It shows what your marketing actually earned: the orders, the emails and flows and codes behind them, and how much stayed after refunds. And it draws a hard line between the revenue your store confirmed and the sales it merely followed. No inflated figures, no taking credit for work it did not do. Just the number you can stand behind. WooCommerce or custom-built, it counts the same honest way.
Deepest on WooCommerce, where every order and refund is read straight from your store, and a custom-built shop gets the same honest scoreboard. Connecting takes a few clicks.
See the WooCommerce integrationThis month
What your marketing earned.
- Confirmed revenue€3,306.60
- Set aside€736.90
Only the confirmed line is ever called revenue.
The rule
If your store cannot confirm it, it is not revenue.
Net of refunds. Always.
From the whole store to one honest number.
A number is only worth something if you know where it came from. From every order to the one figure at the top, here is how Overvio keeps the scoreboard honest, piece by piece.
It watches the whole store, not just the clicks.
Orders, emails, flows, codes, and refunds all land in one place, so you are reading the real shop rather than a marketing tool's flattering corner of it. One picture, not five dashboards that never agree.
One order, one source
An order comes in
Traced to the email, flow, or code that earned it.
Every sale is traced to what earned it.
When an order comes in, Overvio ties it back to the email, flow, or code behind it: one clear line from the marketing to the money. No last-click theater, no guessing which nudge deserves the credit.
Why attributed revenue inflates, and how to audit yoursConfirmed by your store
Counted only when the order is real.
Pending and never-real sales wait outside the number.
It waits for your store to confirm.
Nothing is called revenue until your own store says the order is real. A sale that is still pending, or one that never truly happened, does not get to pad the number. It waits, or it is set aside.
Confirmed vs. provisional revenue, the model explainedNet of refunds
When money goes back, the number goes down.
What you see is what you kept.
Refunds are subtracted, not hidden.
When money goes back to a shopper, it comes off the figure too. What you see is what you kept, not a headline total that quietly ignores every return that followed it.
This month
€3,306.60
Confirmed revenue
The one number you can stand behind
One honest number, at the top.
What is left is a figure that holds up: confirmed by your store, refunds gone, every euro traceable to what earned it. You can read it at the end of a long day and know nobody polished it on the way to you.
See a recovered sale, provenTwo piles. Only one is revenue.
This is the line the whole product is built on. Every sale that follows your marketing lands in one of two piles, and Overvio never blurs them together.
Confirmed: counted
Your store confirmed the order, and Overvio can trace it to the email, flow, or code that earned it.
Real orders, net of refunds. This is the only figure Overvio ever calls revenue.
Counted: set aside
A sale that merely followed your marketing, with no confirmed link, or one your store has not confirmed.
Kept in plain view so you can judge it for yourself: visible, labeled, and permanently outside the revenue line.
You can always see both piles, side by side. Nothing is hidden, and nothing is inflated.
See a recovered sale, provenThe whole scoreboard, in plain words.
| What you get | What it does |
|---|---|
| One honest scoreboard | Orders, emails, flows, codes, and refunds in one place: the whole store, not just the clicks. |
| Confirmed revenue | The only figure Overvio calls revenue: orders your store confirmed, net of refunds, traced to what earned them. |
| The set-aside pile | Sales that merely followed your marketing, kept in plain view but never counted as revenue. |
| Per-email, per-flow, per-code | See what each campaign, flow, and coupon actually earned: no guessing, no last-click theater. |
| Refunds subtracted | When money goes back, the number goes down. The figure you see is the money you kept. |
| Nothing invented | Overvio never shows a number your store cannot back up. If it cannot be confirmed, it is not revenue. |
| Export and requests, ready | Your figures are yours to export, and data requests are ready when they come. |
Analytics is where the whole connected system proves itself.
Before you trust the number.
Owners tend to ask the same hard questions about numbers. Here they are, with plain answers. If yours is missing, write to us and a person will reply.
Most dashboards will happily claim every sale that follows an email. Overvio draws a hard line: only orders your own store confirms, net of refunds, traced to what earned them, are ever called revenue. Everything else is kept in plain view but never counted. The difference is a number you can defend.
An order your own store has confirmed as real, with the refunds taken off, tied to the email, flow, or code that earned it. If your store has not confirmed a sale, or the money later went back, it is not in that number.
Because pretending it does not exist would be its own kind of dishonesty. Sales that followed your marketing without a confirmed link are worth seeing. They just are not revenue. Overvio shows them plainly, in their own pile, so you get the full picture without the inflation.
They are subtracted. When money goes back to a shopper, it comes off the figure too, so what you read is what you actually kept, not a headline total that ignores every return.
Yes. Your figures are yours. Export them whenever you like. Data requests, like erasure and export for a shopper, are ready when they come, too.
WooCommerce gives Overvio the closest possible read: orders and refunds arrive straight from your store, with nothing rebuilt and a few clicks to connect. A store you had built for you feeds the same scoreboard; honest counting does not care who built the shop. No developer is required on either side.
The number at the top can finally be true.
Connect your WooCommerce store and see what your marketing actually earned: confirmed by your own store, net of refunds, with nothing inflated.
Prefer to ask something first? Ask a question